Free templates
Social media templates
Spreadsheets for one person running their own social media. Each one answers a single question, works in Google Sheets and Excel, and downloads without a sign-up.
01What goes out this week?
Content calendar
Plan each post with its date, platform, format and pillar, keep an ideas bank, and record reach and interactions so the engagement rate fills itself in.
- CalendarOne row per post: when, where, what, and how it did.
- PillarsThe 3 to 5 themes you post about, and the share of posts each one gets.
- Ideas bankEvery idea goes here first. The calendar only gets the best ones.
02What is this month for?
Content plan
One page for the month: goals you can check, a theme for each week with one key post, how many posts each pillar gets, and a ten-minute review.
- Weekly themesOne theme a week and the one post that has to land.
- GoalsWhat this month's posts are for, in numbers you can check.
- Pillar mixHow many of the month's posts each pillar gets. The posts always add up to the total.
- ReviewTen minutes at the end of the month, before the next plan.
03Who is it for, and why?
Social media strategy
Eight questions on one page, from your goal to the numbers you watch, each with a worked answer. Plus worksheets for your audience, accounts to study and KPIs.
- StrategyThe whole strategy on one page: eight sections, a question each.
- AudienceThe people you post for, in their words.
- Accounts to studyAccounts your audience already follows, and what to borrow from each.
- PlatformsWhat each platform is for and what it costs you in time.
- KPIsThree numbers, checked once a month for a quarter.
Your next post is one question away.
Alpine Reach finds posts that beat their creator’s usual results, turns them into ideas for your brand and drafts them in your voice.
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