Free tool
Engagement rate calculator
Pick a platform and a formula, enter a post’s numbers and get the rate as you type, next to a published median where one exists.
- TikTok
- YouTube
- No sign-up. Nothing is stored.
Formula
Your follower count on the day you read the numbers.
Empty or 1 for one post. For several posts, enter their added-up interactions above and the number of posts here.
Instagram engagement rate, by followers
Enter at least one interaction count and the followers.
Median brand account: 0.30%
Median of brand accounts, per post, 18 industries, in Rival IQ 2026. It counts likes, comments, shares and other public interactions. A median describes that sample, not a target for your account.
By followers, smaller accounts usually score higher: in Buffer’s Instagram data, rates fall as follower counts grow. Compare with accounts your size, or with your own recent posts.
Same post, other formulas
- By reach · median 5.46%
- By views
The formulas
One post, four engagement rates.
Every formula adds up the interactions and divides by an audience number. Change the audience number and the rate changes, so the name of the formula matters as much as the result.
The example is made up to show the arithmetic: an Instagram Reel with 240 likes, 18 comments, 31 shares and 52 saves, 341 interactions in total, from an account with 8,200 followers. It reached 6,100 viewers and got 11,400 views. The impressions row uses a LinkedIn post with 61 clicks, 54 reactions, 9 comments and 3 reposts.
By followers
Interactions ÷ followers × 100
Comparing accounts, including ones you can only see from the outside. Public benchmarks use it.
4.16%
341 ÷ 8,200 × 100
By reach
Interactions ÷ reach × 100
Judging your own posts: how many of the people who saw it responded. Needs your analytics.
5.59%
341 ÷ 6,100 × 100
By views
Interactions ÷ views × 100
Video, where views are the number the platform puts first. Repeat views count, so it runs lower.
2.99%
341 ÷ 11,400 × 100
By impressions
Interactions ÷ impressions × 100
LinkedIn, whose own engagement rate divides clicks, reactions, comments and reposts by impressions.
3.26%
127 ÷ 3,900 × 100
Several posts at once
By followers, add the interactions of all the posts, divide by the number of posts, then by followers. That is the average rate per post that follower benchmarks report. Three posts with 900 interactions in total on an 8,200 follower account: 900 ÷ 3 ÷ 8,200 × 100 = 3.66%.
By reach, impressions or views
Add up both sides: total interactions over total reach, impressions or views. Averaging each post’s rate instead gives a different number; the guide to calculating engagement rate explains when to use each, with spreadsheet formulas.
The comparison
Medians, not targets.
The calculator compares your rate with a published median only when the report divides by the same number you chose. Rival IQ divides interactions by followers for brand accounts in 18 industries. Buffer divides engagements by reach for posts published through its own tool.
Neither report publishes a median by views, or by impressions for LinkedIn, so those formulas show no comparison. For a deeper read on Instagram numbers, see what a good Instagram engagement rate is.
Instagramby followers
0.30%
Brand accounts, per post, 18 industries. Rival IQ 2026
Instagramby reach
5.46%
Posts published through Buffer in 2025. Buffer 2026
TikTokby followers
2.01%
Brand accounts, per post, 18 industries. Rival IQ 2026
TikTokby reach
4.60%
Posts published through Buffer in 2025. Buffer 2026
LinkedInby reach
6.10%
Posts published through Buffer in 2025. Buffer 2026
YouTubeby subscribers
0.21%
Brand channels, per video, 18 industries. Rival IQ 2026
Figures as published in March 2026 and checked on November 10, 2026. Buffer rounds some medians (about 4.6% on TikTok, about 6.1% on LinkedIn). Benchmarks change every year: open the source before you rely on a number.
FAQ
Questions about engagement rate.
How do you calculate an engagement rate?
Add up the interactions on a post (likes, comments, shares, saves, or the actions your platform counts), divide by followers, reach, impressions or views, and multiply by 100. A post with 341 interactions and 8,200 followers has an engagement rate by followers of 4.16%. Always say which denominator you used, because each one gives a different number for the same post.
Is a 1% engagement rate good?
It depends on the denominator. By followers on Instagram, 1% is above the 0.30% median that Rival IQ's 2026 report found for brand accounts. By reach, 1% is far below the 5.46% median in Buffer's 2026 data. Compare like with like: the same formula, a similar account size and the same format.
Is a 4%, 7% or 12% engagement rate good?
By followers, all three are above the published medians for brand accounts on Instagram (0.30%), TikTok (2.01%) and YouTube (0.21%). By reach, 4% sits below Buffer's Instagram median of 5.46%, 7% sits above it, and 12% is about twice it. A small account often shows a higher rate than a large one, so compare with accounts of a similar size, or with your own recent posts.
How do I calculate TikTok engagement rate?
Add likes, comments, shares and saves (TikTok calls them Favorites) from the video's analytics, then divide by views and multiply by 100. Views is the most common TikTok denominator, but there is no published median for it in the reports we checked. If you divide by followers, Rival IQ's 2026 median for brand accounts is 2.01%; if you divide by unique viewers, Buffer's 2025 median is about 4.6%.
How do I calculate LinkedIn and YouTube engagement rate?
On LinkedIn, add clicks, reactions, comments and reposts and divide by impressions; that is how LinkedIn's own engagement rate is defined. On YouTube, add likes, comments and shares from YouTube Studio and divide by views, or by subscribers to compare channels.
Can I check another account's engagement rate?
Yes, with what is public: likes and comments from their recent posts and their follower count, using the formula by followers. Reach, saves and shares are private, so you can only use them for your own posts. Use the same public interactions for your own account when you compare the two.
Why doesn't my result match my analytics?
Check which actions are counted, the denominator, the dates and whether paid results are included. LinkedIn counts clicks in its rate; Instagram counts reach as unique viewers; follower counts change over time. Match those choices and the numbers line up.
Do you save the numbers I enter?
No. The math runs in your browser. Nothing you type is sent anywhere or stored, and there is no sign-up.
Sources
- Rival IQ: 2026 Social Media Industry Benchmark Report (2026). View source (accessed November 10, 2026).
- Buffer: The State of Social Media Engagement in 2026 (2026). View source (accessed November 10, 2026).
- LinkedIn Help: Content analytics for your LinkedIn Page. View source (accessed November 10, 2026).
- Instagram Help: About Instagram insights. View source (accessed November 10, 2026).
- TikTok Creator Academy: TikTok Studio analytics. View source (accessed November 10, 2026).
- YouTube Help: Understand your YouTube content performance. View source (accessed November 10, 2026).
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